Event names that survive a reorg
Why “clicked_cta_2” becomes unreadable the week a new PM arrives.
Studio circular · Broadstairs · 2026 season
We teach teams to hear what SaaS users actually do.
Most dashboards already exist. What is missing is a shared language for events, a refusal to treat every click as insight, and a way to brief founders without inflating a funnel.
Open the flagship studio →27live studios since 2021
64product organisations taught
11median people on a team we sit with
41NPS from the last three cohorts
From the journal
Notes we publish before we sell a seat
If the writing does not match how you work, the studio will not either.
Why activation numbers lie in freemium
A completed profile is not a working habit, especially when the tool is free.
Reading cohorts without vanity weeks
How we isolate calendar effects so a Monday launch does not look like a miracle.
Flagship programme
Reading Product Behaviour
A twelve-week studio for product, data, and customer-success pairs who instrument a real SaaS product. You leave with an event contract, a retention sketch you can defend, and a reporting cadence that does not require a new slide every Monday.
We work in British English, on UK time, with homework that uses your own product — not a toy app.
Voices from recent desks
“The event contract module stopped our data hire and our PM arguing about ‘signup’. We still disagree on onboarding copy, which is a better argument to have.” Priya N., Head of Product, B2B invoicing — Reading Product Behaviour
“I wanted Mixpanel recipes. What I got was a taxonomy review that made our existing project usable. The live critique of our ‘aha moment’ chart was uncomfortable and correct.” Client in vertical SaaS, Manchester
What we refuse to inflate
| Practice | Why it stays on the desk |
|---|---|
| Event contracts before dashboards | A chart without a name you can defend is decoration. We write the contract first. |
| Activation as a behaviour, not a screen | Completing a wizard is not the same as returning with a job to do. |
| Cohorts that keep their calendar | We do not average away a launch week and call the result “typical”. |
| Qualitative sessions as a last mile | Replay is used when a drop-off is already located, not as a daily pastime. |
The fuller method sits on Behavioral Analytics for SaaS Apps.