Method
Behavioral Analytics for SaaS Apps, as we practise it
The phrase is crowded. We use it in a narrow way: evidence of what paying workspaces do in a product you ship, named well enough that two roles can argue about the backlog instead of the schema.
Layer one — contract
Before a new chart, a named object, a verb, an owner, and a version. If the warehouse already exists, the contract still comes first; you freeze new events until the old ones can be read aloud.
Layer two — job, not wizard
Activation is the first successful job, not the last tooltip. Freemium and sales-assisted accounts are not the same population.
Layer three — time kept honest
Cohorts keep their calendar. Internal users are excluded in writing. Month-end lumps stay lumpy when the product is hired for month-end work.
Layer four — a short voice
Founders get three numbers and one decision. Replay happens after a drop-off is located. Propensity models and multi-product taxonomies wait for a later year.
Vendors supply storage, querying, and sometimes auto-capture. They do not supply agreement. That is the tuition. If this method matches how you already want to work, look at the programmes or write to the studio.