Flagship · 12 weeks · UK evenings

Reading Product Behaviour

You bring a live SaaS product and two seats (product + data, or product + CS). We bring a critique rhythm, sample contracts, and a refusal to treat every funnel as a success story.

What you should be able to do afterwards

Write an event contract that a new hire can implement without a Slack archaeology session.
Separate “first-run completion” from a behaviour that predicts week-four return.
Present a cohort view that keeps launch weeks visible instead of smoothing them away.
Brief a founder in one page: what moved, what is noise, what you will not measure yet.

Modules

1. Naming as infrastructure

Object–action grammar, versioning, and the cost of renaming after a warehouse is already full. Homework uses your current schema, however messy.

2. Activation without a victory slide

We map the first job a paying team actually hires the product for, then test whether your “aha” event is that job or merely a tooltip click.

3. Funnels that admit drop-off

Ordered steps, optional loops, and when a funnel is the wrong object. Includes a worked example from a billing settings flow.

4. Cohort hygiene

Calendar alignment, exclusion of internal accounts, and why “users who did X in week 1” is not a personality type.

5. Qualitative last mile

When to open session replay, how many sessions is enough, and how to write a note that engineering will actually read.

6. Founder cadence

A monthly pack with three numbers and one decision. We practise cutting the other seventeen charts.

Instructor

Helen Quayle

Former product analytics lead at two UK SaaS firms (HR tech, then usage-based billing). Teaches the live desk and reviews taxonomy clinic work. She does not run agency retainers alongside this studio.

Informational fee

A Live Studio seat is listed at £1,240 per person for the twelve weeks, or £2,100 for a product+data pair sharing critique slots. This page does not take payment. Enrolment is arranged after an email, subject to desk capacity.

See all listed fees and the refund note.

Notes from people who sat the desk

“Module four forced us to stop mixing trial and paid in the same retention chart. Our board pack got shorter. I still wish there were a week on warehouse cost, which this studio simply does not cover.” James P., analytics manager, Leeds — Live Studio, autumn desk

★★★★☆ “Clearer than the vendor’s own academy. The homework load is real; skip a week and you feel it.” Review left after the spring desk

Questions we hear

Do you certify a tool vendor?

No. Examples may mention Amplitude, Mixpanel, PostHog, or warehouse SQL. We will not walk your admin console for you, and we will not sit an exam on a vendor’s behalf.

What is a real limitation of this programme?

We do not rebuild tracking plans for companies with more than one product line in twelve weeks. Multi-product orgs can still sit the desk, but you pick one surface and leave the others for later. We also do not teach machine-learning propensity models; that is a different craft.

Can one person attend alone?

Yes. Pair seats simply get a shared critique slot so the argument happens in the room rather than afterwards.